China’s 2009 Military Recruitment Propaganda Posters
各國都有徵兵海報,沒什麼稀奇,不過會看門道的人就可以從裡頭看到很多東西。舉個簡單的例子,裡頭的武器(尤其值得注意的是單兵武器)都是新的:新型的、剛貼過開箱文的。另外,不同的文化和建軍風格也會有不同的展現方式。最簡單的道理:能刊出來的設計,都是大頭們看過點頭的。
原文刊出的一系列中國徵兵海報,雖然構圖、色彩、攝影都稍微比較現代化了,但基本上仍然不脫蘇聯式大艦巨砲、人海戰術的格局。
不過這張海報就有趣了。一票看起來都是女性的飛行員,後面一排看起來應該是「殲8」的戰鬥機,中間一位跳起來做出好像日本卡通片中的萌動作。我相信這個畫面拍了很多次才成功抓到那個瞬間,不過一來沒什麼意義、二來實在是太超現實了一點。
Every country has its variations of recruitment poster for armed forces, no big deal. But if you're into military stuff, you might be able to read between the "lines". For instance, the weapons (especially individual gears) are mostly brand new in terms of model and cleanliness.
The design and appealing angle also demonstrate the country's cultural and attitude toward the military force. Simply put, the posters must have been approved by the high-rank stars.
The image, color and photography of the Chinese posters in the original article are relatively modern, however they are still showing strong influence from the traditional Soviet style of big guns, goose steps and "it's an honor to repay our motherland".
The photo above is the most interesting one to me: a group of seemingly female pilots in front of a line of fighter jets (look like J-8), but the one in the middle makes a Japanese anime-style hop to show her energy and cuteness. It doesn't make a lot of sense to me, and that's quite surreal.
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